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February 04, 2007

WEB STATS SUCK!

WEB STATS LIKE ALEXA KINDA BLOW!

Over at NewTeeVee, Om and Liz share some interesting data on the relative market shares of the top video sharing sites. In particular, Compete.com has produced a market share analysis of the top 20 video web sites.

What’s interesting about the Compete.com data are how the rankings differ from Compete’s own ranking data produced at the Compete site (admittedly the market share analysis appears to be a special study, not something pulled from Compete’s search engine tool) and how completely different the data are from the leading web-based traffic measurement tool, Alexa (which has lots of well-documented methodological flaws).


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Posted at 09:40 AM in Web/Tech |

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