LifeCapture Entreprenuers Get Videos Online
What's it like to run a company that's grown 800 per cent over the last 24 months, from a staff of eight a year ago, to 21 people today?
Geoff Whitlock, 28, president and CEO of Lifecapture Interactive, a thriving Web agency, knows.
It's like riding a bronc – a bit wild, at times. You're not sure what's going to happen next. That's why the Star asked Thomas Åstebro, 43, associate professor of strategic management at U of T's Rotman School of Business, to assess how Whitlock and his team of four partners are managing their growth.
Åstebro teaches students how to build businesses and writes business plans for entrepreneurs. He comes from a long line of world-renowned entrepreneurs: he's Swedish, and it was interesting talking to him about the great Swedish contributions to the global economy, from dynamite to ball bearings to IKEA, the largest furniture retailer in the world.
(IKEA was founded in 1943 by 17-year-old Ingvar Kamprad, whose entrepreneurial instincts emerged when he was even younger, selling matches and pencils. Today, Kamprad is one of the richest men in the world but, as Åstebro pointed out, has long since left Sweden, because of its tax policies, and resides in Switzerland.)
For Lifecapture, it all began in May, 2003, when five talented Canucks had an idea about how to do business on the Internet. Whitlock and Josh Eady, now 30, were living in an industrial loft on Adelaide St. West that became their headquarters.............
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