Richard Branson Throws First $32mil To Planet Earth!
Sir Richard Branson, famous for his sometimes burlesque behavior, is readying the first $32 million (from the $3B billion initially promised) for anyone who finds the best solution(s) to the global warming problem. The owner of Virgin group of companies is trying to gathera lot of scientists in his fight against the greenhouse effect and the carbon dioxide that is provoking it.
Branson announced the Earth Challenge prize at a London news conference with former U.S. Vice President Al Gore, who made the global warming film "An Inconvenient Truth," the BBC reported Friday.
"Man created the problem and therefore man should solve the problem," he told a news conference to reveal the Virgin Earth Challenge.
